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Metrics

Unsubscribe rate

Unsubscribe rate is the percentage of email recipients who opt out of a mailing list after receiving a campaign.

Unsubscribe rate is calculated by dividing the number of unsubscribes by the total number of delivered emails. A high rate often signals that content is irrelevant, too frequent, or not meeting subscriber expectations. Monitoring this metric helps marketers adjust their strategy to retain their audience.
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