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Metrics

Gross Revenue Retention

Gross Revenue Retention measures the percentage of recurring revenue retained from existing customers over a given period, excluding expansion revenue.

Gross Revenue Retention (GRR) tracks how much revenue a company keeps from its existing customer base, accounting only for lost revenue due to churn or downgrades. It does not include upsells or cross-sells, making it a pure measure of customer stickiness. A high GRR indicates strong product-market fit and customer satisfaction, while a low GRR signals underlying issues with retention.
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