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Metrics

Expansion ARR

Expansion ARR is the additional annual recurring revenue generated from existing customers through upsells, cross-sells, or upgrades.

Expansion ARR captures the incremental revenue a company earns from its current customer base beyond the initial contract value. It is a key growth driver for SaaS businesses because it shows how well the company can increase wallet share. High expansion ARR often correlates with strong product adoption and customer success efforts.
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