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Metrics

CTOR

The click-to-open rate measures the percentage of email opens that result in at least one link click.

CTOR, or click-to-open rate, is calculated by dividing unique clicks by unique opens. It helps marketers assess whether the email content is engaging once opened. A high CTOR indicates compelling copy and design, while a low CTOR suggests the subject line may be misleading or the content fails to drive action.
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You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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