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Deliverability

Shared IP

A shared IP address is used by multiple senders, which can impact email deliverability based on the collective reputation of all users.

A shared IP address is an internet protocol address used by multiple domains or senders, often adopted by smaller organizations to reduce costs. Because the IP reputation is influenced by the sending behavior of all parties, a single sender's poor practices can harm deliverability for everyone on that IP. This makes shared IPs a riskier choice for maintaining consistent inbox placement compared to dedicated IPs.
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