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Deliverability

Domain Reputation

A score assigned to a sending domain based on its email history, used by mailbox providers to filter incoming messages.

Domain reputation is a measure of trustworthiness associated with the domain used in the From address of an email. It is influenced by factors such as bounce rates, spam complaints, engagement metrics, and authentication practices. A poor domain reputation can cause emails to land in spam folders or be blocked entirely, making it a critical factor in deliverability.
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The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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