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Compliance

Unsubscribe

The process by which a recipient opts out of future emails.

Unsubscribe is the mechanism that allows email recipients to stop receiving future messages. CAN-SPAM, GDPR, and CASL require commercial emails to include a clear unsubscribe option. Honoring unsubscribe requests quickly is both a legal requirement and a deliverability best practice that reduces spam complaints and protects sender reputation.
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