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Compliance

Suppression List

A list of email addresses that a sender excludes from campaigns to comply with opt-out requests or avoid known problem contacts.

A suppression list is a database of email addresses that should never receive marketing or outreach emails. It typically includes unsubscribes, hard bounces, spam complainers, and other permanently invalid contacts. Maintaining an up-to-date suppression list is essential for legal compliance (e.g., CAN-SPAM, GDPR) and for protecting sender reputation by preventing repeated sends to non-consenting recipients.
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