Mystrika
ABC Sales (Always Be Closing)
Always Be Closing (ABC) is a classic sales mantra emphasizing relentless focus on moving prospects toward a purchase decision at every interaction.
ABC (Always Be Closing) is a sales philosophy popularized by the 1992 film 'Glengarry Glen Ross,' advocating that every interaction with a prospect should move them closer to a purchase decision. While the original aggressive interpretation is now considered outdated, the core principle — maintaining forward momentum in the sales process and not letting deals stall — remains relevant. Modern sales approaches balance this with relationship-building and consultative selling, recognizing that hard-pressure tactics often backfire in B2B environments.