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Sales

Abandoned cart email

An abandoned cart email is an automated message sent to a shopper who added items to their online cart but left without completing the purchase.

When a user places products in an eCommerce shopping cart but exits the site before buying, an abandoned cart email is triggered to the registered email address. This email typically reminds the customer of their pending items and may include incentives to encourage checkout. It is a common tactic to recover potentially lost sales and improve conversion rates.
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