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Strategy

Serviceable Addressable Market (SAM)

The portion of the total addressable market that a company's products or services can realistically serve.

SAM narrows down TAM to the segment of the market that a company can actually reach with its current offerings, considering geographic, demographic, or product limitations. It provides a more realistic view of the market opportunity that aligns with the company's capabilities. SAM is useful for setting sales targets and marketing strategies.
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