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Strategy

D2C (Direct to Consumer)

Direct to Consumer (D2C) is a business model where brands sell products directly to customers without intermediaries.

In a D2C model, brands control the entire sales process, from manufacturing to marketing and fulfillment. This approach allows for greater control over branding, customer relationships, and data. D2C has become popular in e-commerce because it can lead to higher margins and more personalized customer experiences.
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