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Copywriting

Preheader text

Preheader text is the short preview line that appears after the subject line in many email inboxes.

Also called preview text, the preheader gives recipients a glimpse of the email's content before they open it. It appears in the inbox list view, often right after the subject line. Marketers use preheader text to complement the subject line and encourage opens by providing additional context or a call to action.
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