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Copywriting

Above the fold

Above the fold refers to the portion of a webpage or email visible without scrolling, making it prime real estate for key content.

Originally a newspaper term, above the fold describes the area of a digital page that appears first on screen before any scrolling. In email marketing, this space is critical for capturing attention with a compelling subject line, preheader, and initial content. Placing the most important message or call-to-action above the fold can significantly boost engagement.
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