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Marketing

Account View-Through Rate (AVTR)

Account View-Through Rate (AVTR) measures the percentage of target accounts that viewed an ad or content piece within an ABM campaign.

Account View-Through Rate (AVTR) is an account-based marketing metric that tracks what percentage of targeted accounts were exposed to a specific ad, content asset, or campaign touchpoint. Unlike standard impression metrics, AVTR focuses on accounts rather than individuals, aligning measurement with the ABM strategy of targeting companies as a whole. A high AVTR indicates effective account-level targeting and reach, while a low AVTR may signal targeting gaps or insufficient budget allocation within the ABM campaign.
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