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Marketing

AB Testing

A/B testing compares two versions of an email to determine which performs better in terms of open rates or other metrics.

A/B testing, also known as split testing, involves sending two variants of an email that share the same core information but differ in presentation, such as subject line, layout, or call-to-action. The version that achieves higher engagement is then sent to a larger audience. This method helps marketers optimize campaigns based on data rather than guesswork.
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