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Compare Scratch Marketing + Media vs Influence & Co

Side-by-side comparison of features, pricing, services, ratings and more.

Scratch Marketing + Media

Scratch Marketing + Media

B2B Lead Generation Website

B2B growth advisors and nimble execution partners. Scratch M+M works with both global technology and innovation leaders and fast-growing game-changers, offering fully integrated PR, content, design, web, marketing, and sales enablement.

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Influence & Co

Content & Copywriting Website

Influence & Co, now part of Intero Digital, is a B2B content marketing and PR agency that helps companies turn executive expertise into thought-leadership content, press placements, and SEO-driven owned media to drive measurable business results.

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Feature Comparison

Attribute Scratch Marketing + Media Influence & Co
Category B2B Lead Generation Content & Copywriting
Rating
Location Boston, Massachusetts, United States Columbia, MO, USA
Features
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
Services
  • Advertising
  • Branding
  • Content Marketing
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Public Relations
  • Corporate Communications
  • Influencer Marketing
  • ABM
  • AI Search Optimization
  • Digital Experiences
  • Social Media
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
  • Advertising
  • Branding
  • Content Marketing
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Public Relations
  • Corporate Communications
  • Influencer Marketing
  • ABM
  • AI Search Optimization
  • Digital Experiences
  • Social Media
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
Industries
B2B Services Fintech Healthcare & Hospital IT Manufacturing
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Pros
  • Deep expertise in B2B technology sectors including AI, cybersecurity, and healthtech
  • Full-funnel integrated agency covering PR, content, design, web, and demand generation
  • Data-informed approach with cross-channel execution and measurement
  • Offers innovative services like Agentic GTM and AI search optimization
  • ICo Core platform and well-defined processes that make collaboration, approvals
Cons
  • No public client reviews available on Semrush profile
  • Minimum project budget of $5,000 may be high for early-stage startups
  • Limited automation compared with pure software platforms; most value comes from
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Free Plan Available

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