Mystrika
B2B growth advisors and nimble execution partners. Scratch M+M works with both global technology and innovation leaders and fast-growing game-changers, offering fully integrated PR, content, design, web, marketing, and sales enablement.
Scratch Marketing + Media positions itself as a B2B growth advisor and nimble execution partner, primarily serving technology and innovation leaders. Founded in 2009 and based in Boston, the agency has built a reputation for handling complex B2B marketing challenges across a wide range of tech verticals, from quantum computing to gene therapy. With a team of 10-49 professionals, they offer a fully integrated suite of services that spans PR, content, design, web development, marketing, and sales enablement.
What sets Scratch apart is its deep domain expertise in cutting-edge technology sectors. The agency has worked with hundreds of innovators in areas like enterprise tech, data and AI, SaaS, networking, cybersecurity, healthtech, biotech, and green tech. This specialization allows them to craft highly relevant messaging and strategies that resonate with technical buyers. Their data-informed approach combines market research, cross-channel execution (earned, owned, and paid), and continuous measurement to optimize market leadership. They also offer forward-looking services like Agentic GTM and AI search optimization, helping clients adapt to the evolving digital market.
Scratch's service catalog is broad and integrated. They cover advertising (display, PPC, programmatic, retargeting), branding and brand strategy, content marketing (syndication, copywriting, storytelling, video), inbound and outbound marketing, lead generation, market research, public relations (corporate communications, influencer marketing), and digital experiences. Their deep-scraped content reveals additional capabilities in full-funnel ABM, social media programs, and design systems. This breadth allows them to act as a single partner for clients who need cohesive brand-to-pipeline execution.
Pricing starts at $5,000 per project, with typical engagements lasting 1-3 months. This positions Scratch as a mid-to-premium agency, best suited for companies that have a defined budget and are looking for strategic, integrated campaigns rather than one-off tactical work. They work with both mid-market and enterprise businesses, and their geographic focus includes the United States and Israel. The agency's Semrush rating of 4.6 reflects strong client satisfaction, though no public reviews are available on the profile.
Scratch is best for B2B technology companies that need a partner with deep sector knowledge and the ability to execute across the full marketing funnel. Ideal clients are those in SaaS, cybersecurity, healthtech, AI, or industrial tech who want to build thought leadership, generate qualified leads, and accelerate pipeline growth. The agency's experience with both established enterprises and fast-growing startups makes it a versatile choice for companies at different stages.
Overall, Scratch Marketing + Media is a solid choice for B2B tech firms that value integrated, data-driven marketing with a strong strategic backbone. Their willingness to embrace complex technologies and their investment in emerging areas like AI search optimization and agentic GTM show they are forward-thinking. While the minimum budget may exclude very small businesses, the agency delivers substantial value for companies ready to invest in a comprehensive marketing partnership.
Services
- Advertising
- Branding
- Content Marketing
- Inbound Marketing
- Lead Generation
- Market Research
- Outbound Marketing
- Public Relations
- Corporate Communications
- Influencer Marketing
- ABM
- AI Search Optimization
- Digital Experiences
- Social Media
Industries Served
Team Size
Pros
- Deep expertise in B2B technology sectors including AI, cybersecurity, and healthtech
- Full-funnel integrated agency covering PR, content, design, web, and demand generation
- Data-informed approach with cross-channel execution and measurement
- Offers innovative services like Agentic GTM and AI search optimization
Cons
- No public client reviews available on Semrush profile
- Minimum project budget of $5,000 may be high for early-stage startups