Influence & Co

Influence & Co, founded in 2011 in Columbia, Missouri, has built a strong reputation as a B2B content marketing and PR agency that specializes in turning executive expertise into authoritative thought-leadership content. Now operating as Intero Digital's Content & PR division, the firm continues to operate under its well-known name while gaining access to a broader suite of digital marketing capabilities. The agency positions itself as a full-funnel partner that combines strategy, content creation, PR, SEO, and amplification to drive measurable business outcomes.

What sets Influence & Co apart is its disciplined focus on translating complex subject-matter expertise into content that resonates with both readers and search engines. The agency's core offerings include content strategy and audits, blog and owned-media management, ghostwritten articles, PR and media relations, SEO content and keyword research, case studies, white papers, and content amplification across email and social. Its proprietary ICo Core platform provides a centralized hub for collaboration, approvals, and performance tracking, which clients frequently cite as a major convenience.

Pricing is structured around custom monthly retainers starting at roughly $5,000 per month, with one-time projects priced about 30% higher than the equivalent retainer scope. This puts Influence & Co firmly in the premium agency tier, suitable for companies that can commit to a multi-thousand-dollar monthly content budget. The agency's value proposition rests on its ability to deliver high-quality, well-researched content that captures the client's voice and secures placements in top-tier publications, backed by a strategic approach that ties content programs directly to lead generation, SEO gains, and sales enablement.

Influence & Co is best suited for B2B companies that want a hands-on, strategy-driven content and PR partner to own long-term thought-leadership, SEO, and lead-generation programs. It works particularly well for growth-stage and enterprise clients that have established executive expertise to leverage and can invest in a sustained, high-touch engagement. Very small businesses or early-stage startups with limited budgets may find the minimum retainer too high and may be better served by lighter-weight agencies or software-only content platforms.

Client feedback consistently highlights the agency's ability to produce well-written content that captures complex topics, its strong relationships with online publications, and its responsive, collaborative account teams. On the downside, some reviewers note occasional process or staffing growing pains, especially during the transition into Intero Digital, and a desire for more tech-driven efficiencies. Overall, the agency earns a 4.9 G2 rating, reflecting strong satisfaction among its client base.

For B2B companies ready to invest in a premium content and PR partnership that delivers measurable results, Influence & Co offers a proven, full-funnel approach backed by experienced teams and a track record of securing high-value placements. Its integration with Intero Digital adds complementary capabilities in paid media, web development, and broader digital strategy, making it a compelling choice for organizations seeking a single, integrated marketing partner.