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Compare Influence & Co vs Extera Digital Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Influence & Co

Content & Copywriting Website

Influence & Co, now part of Intero Digital, is a B2B content marketing and PR agency that helps companies turn executive expertise into thought-leadership content, press placements, and SEO-driven owned media to drive measurable business results.

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Extera Digital Agency

B2B Lead Generation Website

Extera is a full-service digital agency with 20 years of experience transforming companies through digital technologies. They combine consultancy, development, marketing, and design to deliver optimized e-commerce, corporate websites, and performance-driven digital strategies.

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Feature Comparison

Attribute	Influence & Co	Extera Digital Agency
Category	Content & Copywriting	B2B Lead Generation
Rating
Location	Columbia, MO, USA	Rimini, Emilia-Romagna, Italy
Features	Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified	Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
Services	Content strategy and audits Blog and owned-media management Ghostwritten thought-leadership articles PR and media relations SEO content and keyword research Case studies and white papers Content amplification across email and social Analytics and reporting via ICo Core platform Advertising Display Ads Native Advertising PPC Retargeting and Remarketing Video Marketing Amazon Marketing Amazon Advertising Amazon SEO Branding Brand Strategy Online Reputation Management Content Marketing Content Strategy Content Syndication Copywriting Storytelling Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing Public Relations Corporate Communications Influencer Marketing SEO Link Building Local SEO Mobile SEO Technical SEO Social Media Marketing Content Creation Social Media Monitoring Web Development UX Design Web Design Website Maintenance	Content strategy and audits Blog and owned-media management Ghostwritten thought-leadership articles PR and media relations SEO content and keyword research Case studies and white papers Content amplification across email and social Analytics and reporting via ICo Core platform Advertising Display Ads Native Advertising PPC Retargeting and Remarketing Video Marketing Amazon Marketing Amazon Advertising Amazon SEO Branding Brand Strategy Online Reputation Management Content Marketing Content Strategy Content Syndication Copywriting Storytelling Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing Public Relations Corporate Communications Influencer Marketing SEO Link Building Local SEO Mobile SEO Technical SEO Social Media Marketing Content Creation Social Media Monitoring Web Development UX Design Web Design Website Maintenance
Industries	-	Architecture Ecommerce Food & Beverages Health & Wellness Manufacturing
Pros	ICo Core platform and well-defined processes that make collaboration, approvals	20+ years of digital transformation experience with a proven track record Google Premier Partner status (top 3% of agencies in Italy) Full-service capability covering development, marketing, and design under one roof Strong e-commerce expertise with Shopify Experts and Pimcore Gold Partner certifications
Cons	Limited automation compared with pure software platforms; most value comes from	Geographic focus primarily on Italy and San Marino, limiting global reach No public client reviews available on Semrush profile
Website	Visit Site	Visit Site

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