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Compare Business Instincts Group (BIG) vs Workflows

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Business Instincts Group (BIG)

Content & Copywriting Website

Venture creation agency that has launched 26 successful ventures using a proprietary RIPKIT methodology. Offers strategic planning, software development, marketing, and digital services to turn ideas into thriving businesses.

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Workflows

Multi-Channel Outreach Website

Workflows is an AI-first growth studio that builds content engines, automated outbound, ABM ads, and AI RevOps agents for B2B tech companies. They combine AI workflows with human expertise to deliver end-to-end go-to-market systems that drive revenue growth.

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Feature Comparison

Attribute	Business Instincts Group (BIG)	Workflows
Category	Content & Copywriting	Multi-Channel Outreach
Rating
Location	Calgary, Alberta	New York, USA
Services	Branding Brand Strategy Content Marketing Content Strategy Web Development Logo Design UX Design Web Design Website Maintenance Content engine & LinkedIn distribution End-to-end automated outbound (email + LinkedIn) AI RevOps agents & CRM automation ABM ad funnels & audience building ICP/TAM modelling, list building & enrichment Analytics, attribution & optimization	Branding Brand Strategy Content Marketing Content Strategy Web Development Logo Design UX Design Web Design Website Maintenance Content engine & LinkedIn distribution End-to-end automated outbound (email + LinkedIn) AI RevOps agents & CRM automation ABM ad funnels & audience building ICP/TAM modelling, list building & enrichment Analytics, attribution & optimization
Industries	Government IT Media & Entertainment	-
Pros	Over 20 years of experience with a proven track record of launching 26 ventures. Proprietary RIPKIT methodology for breaking down strategy into actionable steps. Full-service offering covering strategy, development, marketing, and capital formation. Featured in TED, Forbes, and INC, indicating strong industry recognition.	AI-first approach that combines automation with human strategy Outcome-based pricing model for some engagements Full-stack GTM services from content to RevOps Strong case studies with measurable pipeline results
Cons	Small team (10-49) may limit capacity for large-scale or simultaneous projects. No public client reviews available on Semrush, making it harder to gauge recent	No client reviews available on major platforms like Clutch or G2 Project-based pricing may be less transparent for budget planning Best suited for B2B tech companies, may not fit all verticals
Website	Visit Site	Visit Site

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