Mystrika
Venture creation agency that has launched 26 successful ventures using a proprietary RIPKIT methodology. Offers strategic planning, software development, marketing, and digital services to turn ideas into thriving businesses.
Business Instincts Group (BIG) positions itself as a venture creation agency, not just a typical marketing or development shop. Based in Calgary, Alberta, the agency has been operating since 2009 and claims to have launched 26 successful ventures. Their core differentiator is a proprietary methodology called RIPKIT (Responsibilities in Perspective), which breaks down high-level strategy into accountable, trackable actions. This approach is designed to bridge the gap between visionary ideas and operational execution.
BIG offers a broad suite of services that spans strategic planning, software development, marketing, public relations, digital media, web development, and graphic design. They also provide business development, sales support, and capital formation assistance -- services rarely found in a single agency. This makes them an one-stop partner for entrepreneurs and companies that need help across the entire venture lifecycle, from ideation to market entry and growth.
The agency's team size of 10-49 is relatively small for a full-service firm, but they emphasize a network of world-class specialists. Their budget range of $0-$5,000 per project is surprisingly low for the breadth of services offered, which may indicate that initial engagements are scoped narrowly or that they work with early-stage clients on lean budgets. Pricing is project-based, and typical project duration starts at 1-3 months.
BIG is best suited for early-stage startups and mid-market companies that need a strategic partner to help launch or scale a venture. Their experience with government, IT, and media & entertainment industries suggests they can handle complex, regulated environments. The agency's recognition in TED, Forbes, and INC adds credibility, though the lack of public client reviews on Semrush is a gap for prospective buyers.
Overall, Business Instincts Group is a compelling choice for founders who want more than just a service provider -- they want a co-architect for their business. The RIPKIT methodology and venture creation focus set them apart from traditional agencies. However, the small team and low budget floor may raise questions about capacity for larger, more complex projects. For early-stage ventures with a clear vision and a need for integrated strategy, development, and marketing, BIG offers a unique and proven approach.
Services
- Branding
- Brand Strategy
- Content Marketing
- Content Strategy
- Web Development
- Logo Design
- UX Design
- Web Design
- Website Maintenance
Industries Served
Team Size
Pros
- Over 20 years of experience with a proven track record of launching 26 ventures.
- Proprietary RIPKIT methodology for breaking down strategy into actionable steps.
- Full-service offering covering strategy, development, marketing, and capital formation.
- Featured in TED, Forbes, and INC, indicating strong industry recognition.
Cons
- Small team (10-49) may limit capacity for large-scale or simultaneous projects.
- No public client reviews available on Semrush, making it harder to gauge recent