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Compare Business Instincts Group (BIG) vs Influence & Co

Side-by-side comparison of features, pricing, services, ratings and more.

Business Instincts Group (BIG)

Content & Copywriting Website

Venture creation agency that has launched 26 successful ventures using a proprietary RIPKIT methodology. Offers strategic planning, software development, marketing, and digital services to turn ideas into thriving businesses.

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Influence & Co

Content & Copywriting Website

Influence & Co, now part of Intero Digital, is a B2B content marketing and PR agency that helps companies turn executive expertise into thought-leadership content, press placements, and SEO-driven owned media to drive measurable business results.

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Feature Comparison

Attribute	Business Instincts Group (BIG)	Influence & Co
Category	Content & Copywriting	Content & Copywriting
Rating
Location	Calgary, Alberta	Columbia, MO, USA
Features	Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified	Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
Services	Branding Brand Strategy Content Marketing Content Strategy Web Development Logo Design UX Design Web Design Website Maintenance Content strategy and audits Blog and owned-media management Ghostwritten thought-leadership articles PR and media relations SEO content and keyword research Case studies and white papers Content amplification across email and social Analytics and reporting via ICo Core platform	Branding Brand Strategy Content Marketing Content Strategy Web Development Logo Design UX Design Web Design Website Maintenance Content strategy and audits Blog and owned-media management Ghostwritten thought-leadership articles PR and media relations SEO content and keyword research Case studies and white papers Content amplification across email and social Analytics and reporting via ICo Core platform
Industries	Government IT Media & Entertainment	-
Pros	Over 20 years of experience with a proven track record of launching 26 ventures. Proprietary RIPKIT methodology for breaking down strategy into actionable steps. Full-service offering covering strategy, development, marketing, and capital formation. Featured in TED, Forbes, and INC, indicating strong industry recognition.	ICo Core platform and well-defined processes that make collaboration, approvals
Cons	Small team (10-49) may limit capacity for large-scale or simultaneous projects. No public client reviews available on Semrush, making it harder to gauge recent	Limited automation compared with pure software platforms; most value comes from
Website	Visit Site	Visit Site

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