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Outreach

Cold Calling

The practice of contacting a prospect who has no prior relationship with the salesperson, typically by phone.

Cold calling is a direct sales technique where a representative reaches out to individuals or businesses without any previous interaction or expressed interest. It is often used to generate new leads and fill the top of the sales funnel. While it can be challenging due to low response rates, it remains a common method for initiating conversations, especially when combined with other outreach channels.
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