The Playbook Agency

The Playbook Agency, founded in 2023, is a London-based outbound sales agency that focuses on B2B and Web3 companies. They position themselves as a partner that builds complete outbound sales systems rather than just running campaigns. Their model offers both "done with you" (collaborative) and "done for you" (fully managed) options, giving clients flexibility based on their internal capabilities.

The agency's core offering covers the full outbound stack: lead generation, data enrichment, sales process automation, and sales training. They aim to reduce customer acquisition costs while increasing outreach efficiency. For Web3 companies especially, this is a niche that many generalist agencies overlook, making The Playbook Agency a targeted option for blockchain, crypto, and decentralized tech firms.

Pricing is structured per package, ranging from £2,500 to £21,500 GBP. This suggests they work with a variety of client sizes, from early-stage startups needing a basic outbound setup to more established companies requiring a full-scale system. The lack of published retainer or monthly pricing means engagements are likely scoped project-by-project, which can be an advantage for companies that want a defined deliverable rather than an ongoing commitment.

The team is small (2-9 employees), which is typical for a boutique agency. This allows for direct founder involvement and a hands-on approach, but it also means they may have limited capacity for large-scale concurrent projects. Their services list is focused and practical: outbound sales system development, lead generation, sales process automation, data enrichment, and sales training. Notably absent are services like content creation or ABM, so they are clearly specialized in outbound execution.

As of now, there are no client reviews on platforms like Clutch or G2. This is common for a newer agency, but it does mean potential clients will need to rely on direct conversations and case studies to gauge results. The agency's website (theplaybook.agency) is the best source for current information.

For B2B or Web3 companies that want a structured outbound system built from scratch, The Playbook Agency offers a focused, no-frills approach. Their pricing is transparent and their service list is clear. The main consideration is their small team size and lack of public social proof, so a thorough discovery call is recommended before committing.