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Compare ZATO PPC Marketing vs C17 Lab

Side-by-side comparison of features, pricing, services, ratings and more.

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Winner

C17 Lab

Cold Email Outreach Website

C17 Lab is a B2B outbound growth agency that builds and scales automated sales engines using AI-powered workflows, cold email, and multi-channel outreach to generate qualified meetings and pipeline.

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Feature Comparison

Attribute	ZATO PPC Marketing	C17 Lab
Category	Paid Advertising & PPC	Cold Email Outreach
Rating		Winner +0.5 higher
Location	Billings, Montana, United States	San Francisco, California, USA
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI-powered outbound sales systems Cold email campaigns and automation LinkedIn and multi-channel outreach Email infrastructure and deliverability setup Data-driven campaign optimization Outbound lead generation Inbound lead conversion RevOps and sales enablement	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI-powered outbound sales systems Cold email campaigns and automation LinkedIn and multi-channel outreach Email infrastructure and deliverability setup Data-driven campaign optimization Outbound lead generation Inbound lead conversion RevOps and sales enablement
Industries	B2B Services Ecommerce Manufacturing	SaaS E-commerce VC-backed startups Professional Services Manufacturing & Distribution B2B SaaS for Traditional Industries
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Fast lead generation with high-quality, ICP-aligned prospects Tailored AI-powered campaigns that feel 1:1 Strong email deliverability and infrastructure setup Proven track record with case studies showing 400+ meetings in 90 days
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	-
Website	Visit Site	Visit Site

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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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