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Compare Upwork vs Scratch Marketing + Media

Side-by-side comparison of features, pricing, services, ratings and more.

Upwork

Upwork

B2B Lead Generation Website

Upwork is a global online work marketplace that connects businesses with independent professionals and agencies across thousands of skills, helping companies hire and manage freelance and full-time talent on demand.

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Scratch Marketing + Media

Scratch Marketing + Media

B2B Lead Generation Website

B2B growth advisors and nimble execution partners. Scratch M+M works with both global technology and innovation leaders and fast-growing game-changers, offering fully integrated PR, content, design, web, marketing, and sales enablement.

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Feature Comparison

Attribute Upwork Scratch Marketing + Media
Category B2B Lead Generation B2B Lead Generation
Rating
Location Palo Alto, California, USA Boston, Massachusetts, United States
Features
  • Enterprise and Business Plus tiers add structured governance, analytics, and program
  • Enterprise and Business Plus tiers add structured governance, analytics, and program
Services
  • Advertising
  • Branding
  • Content Marketing
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Public Relations
  • Corporate Communications
  • Influencer Marketing
  • ABM
  • AI Search Optimization
  • Digital Experiences
  • Social Media
  • Advertising
  • Branding
  • Content Marketing
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Public Relations
  • Corporate Communications
  • Influencer Marketing
  • ABM
  • AI Search Optimization
  • Digital Experiences
  • Social Media
Industries
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B2B Services Fintech Healthcare & Hospital IT Manufacturing
Pros
  • Strong filters and search tools (including location and badge filters) that help
  • Deep expertise in B2B technology sectors including AI, cybersecurity, and healthtech
  • Full-funnel integrated agency covering PR, content, design, web, and demand generation
  • Data-informed approach with cross-channel execution and measurement
  • Offers innovative services like Agentic GTM and AI search optimization
Cons
  • Some concerns about account suspensions, policy enforcement, and dispute resolution
  • No public client reviews available on Semrush profile
  • Minimum project budget of $5,000 may be high for early-stage startups
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