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Compare The MX Group vs Influence & Co

Side-by-side comparison of features, pricing, services, ratings and more.

The MX Group

The MX Group

Paid Advertising & PPC Website

The MX Group is a leading independent B2B marketing agency that connects brand, demand and digital experiences to help complex, growth-focused companies drive measurable revenue.

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Influence & Co

Content & Copywriting Website

Influence & Co, now part of Intero Digital, is a B2B content marketing and PR agency that helps companies turn executive expertise into thought-leadership content, press placements, and SEO-driven owned media to drive measurable business results.

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Feature Comparison

Attribute The MX Group Influence & Co
Category Paid Advertising & PPC Content & Copywriting
Rating
Location Burr Ridge, Illinois, USA Columbia, MO, USA
Features
  • Ability to support both U.S. and international go-to-market efforts through partnerships
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
  • Ability to support both U.S. and international go-to-market efforts through partnerships
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
Services
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
Pros
  • Recognized industry leader with awards for both client work and company culture,
  • ICo Core platform and well-defined processes that make collaboration, approvals
Cons
  • No self-service platform, free trial or freemium offering; all engagements are bespoke
  • Limited automation compared with pure software platforms; most value comes from
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