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Compare SOUP Agency vs MADHUB

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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MADHUB

MADHUB

Cold Email Outreach Website

We're a FULL STACK PERFORMANCE AGENCY that enables brands to find their audience - and keep them. We go beyond the ordinary - strategically weaving creative, performance, conversion, and retention into unforgettable stories that spark powerful consumer journeys.

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Feature Comparison

Attribute SOUP Agency MADHUB
Category B2B Lead Generation Cold Email Outreach
Rating
Winner +0.5 higher
Location Sydney, New South Wales, Australia Barrie, Ontario
Services
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Branding
  • Brand Strategy
  • Online Reputation Management
  • Marketing Advice
  • Market Research
  • Outbound Marketing
  • Email Marketing
  • SEO
  • Local SEO
  • Technical SEO
  • Social Media Marketing
  • Content Creation
  • Social Media Monitoring
  • Web Development
  • Web Design
  • Website Maintenance
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Branding
  • Brand Strategy
  • Online Reputation Management
  • Marketing Advice
  • Market Research
  • Outbound Marketing
  • Email Marketing
  • SEO
  • Local SEO
  • Technical SEO
  • Social Media Marketing
  • Content Creation
  • Social Media Monitoring
  • Web Development
  • Web Design
  • Website Maintenance
Industries
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
B2B Services Ecommerce Food & Beverages Legal Services Non-profits
Pros
  • Full-service capabilities covering SEO, paid media, social, email, and web development
  • White-glove service with boutique care and the capabilities of a much larger agency
  • Strong communication and feedback loops keep clients informed at every stage
  • Proven track record with diverse clients from startups to enterprise, including
Cons
  • Broad service offering may mean less specialization in niche areas compared to boutique
  • No public client reviews available on Semrush to validate claims
  • Minimum project budget of $5,000 may be steep for very small businesses or early-stage
Website Visit Site Visit Site

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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

See the Free Plan