We're a FULL STACK PERFORMANCE AGENCY that enables brands to find their audience - and keep them. We go beyond the ordinary - strategically weaving creative, performance, conversion, and retention into unforgettable stories that spark powerful consumer journeys.
MADHUB positions itself as a "full stack performance agency" that bridges the gap between creative storytelling and data-driven results. Founded in 2013 by Yves Caradec and Steve Kostrey, who bring over 40 years of combined marketing experience, the agency operates out of Barrie, Ontario, serving clients across Canada and the United States. With a team of 10-49 professionals and a Semrush rating of 4.9, MADHUB has built a reputation for delivering what they call "unfair advantages" to brand owners.
The agency's core philosophy revolves around three pillars: performance driven, conversion led, and retention focused. This means they handle everything from paid social and programmatic advertising to website design, conversion rate optimization, CRM loyalty programs, and email/SMS marketing. What sets MADHUB apart is their insistence on weaving these disciplines into a cohesive narrative rather than treating them as isolated tactics. Their client roster includes recognizable names like Paramount Pictures, Habitat, and several ecommerce and B2B brands, indicating they can scale from small businesses to enterprise-level accounts.
MADHUB's pricing starts at $5,000 per project, with typical engagements lasting 1-3 months. This positions them as a mid-range option suitable for companies that have some budget but want a partner who can deliver both strategic thinking and execution. The agency emphasizes "bulletproof communication" and "dangerously fast" response times, which suggests they prioritize client service and agility. Their "white-glove service" promise aims to combine the resources of a large agency with the personal attention of a boutique firm.
The agency is best suited for brands that need an overall approach to digital marketing rather than point solutions. Ecommerce companies looking to integrate paid acquisition with conversion optimization and retention will find a natural fit, as will B2B service firms seeking end-to-end lead generation and nurturing. MADHUB's experience across industries like food & beverage, legal services, and non-profits also makes them versatile. However, the lack of public client reviews on Semrush means potential buyers should request case studies or references directly.
Overall, MADHUB presents a compelling option for businesses that want a single partner to manage the full customer journey from first click to long-term loyalty. Their unconventional creativity, combined with a performance-driven mindset, offers a refreshing alternative to agencies that specialize in only one channel. While the $5,000 minimum may exclude some smaller players, the value proposition for growth-oriented brands is strong.
Services
- Advertising
- Display Ads
- PPC
- Retargeting and Remarketing
- Branding
- Brand Strategy
- Online Reputation Management
- Marketing Advice
- Market Research
- Outbound Marketing
- Marketing Automation
- Email Marketing
- SEO
- Link Building
- Local SEO
- Technical SEO
- Social Media Marketing
- Content Creation
- Social Media Monitoring
- Web Development
- Web Design
- Website Maintenance
Industries Served
Team Size
Pros
- White-glove service with boutique care and the capabilities of a much larger agency
- Strong communication and feedback loops keep clients informed at every stage
- Proven track record with diverse clients from startups to enterprise, including
Cons
- No public client reviews available on Semrush to validate claims
- Minimum project budget of $5,000 may be steep for very small businesses or early-stage