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Compare SOUP Agency vs C17 Lab

Side-by-side comparison of features, pricing, services, ratings and more.

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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C17 Lab

Cold Email Outreach Website

C17 Lab is a B2B outbound growth agency that builds and scales automated sales engines using AI-powered workflows, cold email, and multi-channel outreach to generate qualified meetings and pipeline.

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Feature Comparison

Attribute	SOUP Agency	C17 Lab
Category	B2B Lead Generation	Cold Email Outreach
Rating
Location	Sydney, New South Wales, Australia	San Francisco, California, USA
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI-powered outbound sales systems Cold email campaigns and automation LinkedIn and multi-channel outreach Email infrastructure and deliverability setup Data-driven campaign optimization Outbound lead generation Inbound lead conversion RevOps and sales enablement	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI-powered outbound sales systems Cold email campaigns and automation LinkedIn and multi-channel outreach Email infrastructure and deliverability setup Data-driven campaign optimization Outbound lead generation Inbound lead conversion RevOps and sales enablement
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	SaaS E-commerce VC-backed startups Professional Services Manufacturing & Distribution B2B SaaS for Traditional Industries
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Fast lead generation with high-quality, ICP-aligned prospects Tailored AI-powered campaigns that feel 1:1 Strong email deliverability and infrastructure setup Proven track record with case studies showing 400+ meetings in 90 days
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	-
Website	Visit Site	Visit Site

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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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