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Compare MarketStar vs Upward Engine

Side-by-side comparison of features, pricing, services, ratings and more.

MarketStar

MarketStar

Account-Based Marketing Website

MarketStar is a global leader in outsourced sales and marketing services, helping businesses scale their operations by providing comprehensive sales outsourcing solutions.

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Upward Engine

Upward Engine

B2B Lead Generation Website

Upward Engine is a full-service digital marketing and SEO agency that prioritizes transparency and results. They offer a wide range of services including search engine optimization, paid advertising, web design, and content marketing, with a focus on no-contract, month-to-month engagements.

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Feature Comparison

Attribute MarketStar Upward Engine
Category Account-Based Marketing B2B Lead Generation
Rating
Location Ogden, Utah, USA Riverton, Utah
Services
  • Lead Generation
  • Sales Outsourcing
  • Account Management
  • Channel Management
  • Customer Success
  • Digital Sales
  • Search Engine Optimization
  • Pay Per Click Ad Management
  • Content Creation
  • Web Design and Development
  • Local Search Optimization
  • Social Media Marketing
  • Link Building
  • Reputation Management
  • Public Relations
  • Branding
  • Lead Generation
  • Sales Outsourcing
  • Account Management
  • Channel Management
  • Customer Success
  • Digital Sales
  • Search Engine Optimization
  • Pay Per Click Ad Management
  • Content Creation
  • Web Design and Development
  • Local Search Optimization
  • Social Media Marketing
  • Link Building
  • Reputation Management
  • Public Relations
  • Branding
Industries
Technology Retail Financial Services Enterprise Security Cloud & Data IT & Cybersecurity Social Media & Digital Advertising
B2B Services Ecommerce Healthcare & Hospital Home Services Legal Services
Pros
  • Proven ability to scale sales teams efficiently and drive strong revenue growth
  • Tailored sales solutions with excellent project management
  • Recognized as an Everest Group PEAK Matrix Leader with 40+ years of experience
  • High customer satisfaction (94%) and retention (92%) across managed programs
  • Transparent reporting and pricing with no long-term contracts
  • Strong local SEO expertise with proven results for small to mid-size businesses
  • Full-service capabilities covering SEO, PPC, web design, and PR
  • High client satisfaction with responsive support and flexible month-to-month terms
Cons
  • Pricing is often on the higher side for smaller businesses
  • May not be cost-effective for startups or very small teams
  • Primarily serves US-based clients, limiting international reach
  • Project budget cap of $10,000 may not suit large enterprise campaigns
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