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MarketStar

MarketStar

Account-Based Marketing Ogden, Utah, USA
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MarketStar is a global leader in outsourced sales and marketing services, helping businesses scale their operations by providing comprehensive sales outsourcing solutions.

MarketStar has been a fixture in outsourced sales and marketing for over 38 years, building specialist-led teams for global technology organizations. Headquartered in Ogden, Utah, the agency employs more than 1,950 people and operates across multiple continents. it's recognized as an Everest Group PEAK Matrix Leader in B2B sales services, a designation that reflects its consistent execution and measurable impact for clients.

The agency's core offering is its Sales-as-a-Service model, which combines dedicated sales specialists, defined processes, and performance management into a single scalable framework. This model covers the full revenue lifecycle: demand generation, direct sales, partner channel sales, customer success, revenue operations, and revenue strategy. MarketStar's approach is people-led and AI-enabled, meaning it blends human expertise with technology to improve pipeline quality and conversion rates.

MarketStar's results speak for themselves. Across its programs, the agency reports 102% pipeline attainment, 94% customer satisfaction, and 92% customer retention. One global technology client saw a 15x lift in qualified leads, while another achieved 10x annual ROI. These outcomes come from a data-driven methodology that adapts to each client's market, buyer profile, and sales cycle.

Pricing is not publicly listed. interested clients must contact MarketStar for a custom quote. This is typical for enterprise-level outsourcing engagements, where scope, team size, and duration vary significantly. The agency works on a project or retainer basis, and its pricing reflects the specialized talent and infrastructure required to run multi-region sales programs.

MarketStar is best suited for established B2B companies, particularly in technology, cloud, cybersecurity, and digital advertising, that need to scale sales without building internal teams from scratch. it's less ideal for early-stage startups or small businesses with limited budgets, given the premium pricing and enterprise focus.

Overall, MarketStar is a reliable, results-oriented partner for companies serious about outsourced sales. Its long track record, industry recognition, and strong client feedback make it a top contender for any organization looking to expand revenue through specialist-led execution.

Services

  • Lead Generation
  • Sales Outsourcing
  • Account Management
  • Channel Management
  • Customer Success
  • Digital Sales

Industries Served

Technology Retail Financial Services Enterprise Security Cloud & Data IT & Cybersecurity Social Media & Digital Advertising

Team Size

1,950+ employees

Pros

  • Proven ability to scale sales teams efficiently and drive strong revenue growth
  • Tailored sales solutions with excellent project management
  • Recognized as an Everest Group PEAK Matrix Leader with 40+ years of experience
  • High customer satisfaction (94%) and retention (92%) across managed programs

Cons

  • Pricing is often on the higher side for smaller businesses
  • May not be cost-effective for startups or very small teams

Client Review Analysis

Clients commend MarketStar for its sales expertise, ability to scale teams efficiently, and drive strong revenue growth. Their tailored sales solutions and excellent project management skills are highly appreciated, though some note that pricing is often on the higher side for smaller businesses.

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