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Compare Marketing Direction vs Influence & Co

Side-by-side comparison of features, pricing, services, ratings and more.

Marketing Direction

Marketing Direction

B2B Lead Generation Website

Marketing Direction is a full-service marketing agency based in St. Petersburg, Florida, offering outsourced marketing expertise across digital, brand, content, and lead generation. Founded in 2009, they provide a complete marketing team at a fraction of the cost of an in-house department.

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Influence & Co

Content & Copywriting Website

Influence & Co, now part of Intero Digital, is a B2B content marketing and PR agency that helps companies turn executive expertise into thought-leadership content, press placements, and SEO-driven owned media to drive measurable business results.

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Feature Comparison

Attribute Marketing Direction Influence & Co
Category B2B Lead Generation Content & Copywriting
Rating
Location St. Petersburg, Florida, United States Columbia, MO, USA
Features
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
Services
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Outbound Marketing
  • SEO
  • Search Engine Marketing
  • Wordpress SEO
  • Web Development
  • Web Design
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Outbound Marketing
  • SEO
  • Search Engine Marketing
  • Wordpress SEO
  • Web Development
  • Web Design
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
Industries
B2B Services Fintech Legal Services
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Pros
  • Free initial consultation and website audit to identify quick wins
  • ICo Core platform and well-defined processes that make collaboration, approvals
Cons
  • Minimum project budget of $5,000 may be high for very small businesses
  • Primarily US-focused, may not suit international clients
  • Limited automation compared with pure software platforms; most value comes from
Website Visit Site Visit Site
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