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Compare Marketing by Data vs Influence & Co

Side-by-side comparison of features, pricing, services, ratings and more.

Marketing by Data

B2B Lead Generation Website

Marketing by Data is an industry-leading digital marketing agency since 2008, specializing in SEO, paid ads, and data-driven strategies. They also train other agencies on digital marketing techniques, offering a full suite of services from strategy to execution.

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Winner

Influence & Co

Content & Copywriting Website

Influence & Co, now part of Intero Digital, is a B2B content marketing and PR agency that helps companies turn executive expertise into thought-leadership content, press placements, and SEO-driven owned media to drive measurable business results.

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Feature Comparison

Attribute	Marketing by Data	Influence & Co
Category	B2B Lead Generation	Content & Copywriting
Rating	-	Winner +4.5 higher
Location	Burbank, California	Columbia, MO, USA
Features	Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified	Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
Services	Advertising Display Ads Native Advertising PPC Retargeting and Remarketing Video Marketing Marketing Advice Lead Generation Market Research SEO Link Building Local SEO Mobile SEO Technical SEO Content strategy and audits Blog and owned-media management Ghostwritten thought-leadership articles PR and media relations SEO content and keyword research Case studies and white papers Content amplification across email and social Analytics and reporting via ICo Core platform	Advertising Display Ads Native Advertising PPC Retargeting and Remarketing Video Marketing Marketing Advice Lead Generation Market Research SEO Link Building Local SEO Mobile SEO Technical SEO Content strategy and audits Blog and owned-media management Ghostwritten thought-leadership articles PR and media relations SEO content and keyword research Case studies and white papers Content amplification across email and social Analytics and reporting via ICo Core platform
Industries	B2B Services Consumer Goods Fashion Retail Health & Wellness Legal Services	-
Pros	Serves a wide range of industries including legal, e-commerce, and local services Offers free SEO audit and consultation to demonstrate value upfront	ICo Core platform and well-defined processes that make collaboration, approvals
Cons	No client reviews or ratings available on Semrush profile Minimum project budget of $1,000 may not suit micro-businesses	Limited automation compared with pure software platforms; most value comes from
Website	Visit Site	Visit Site

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