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Compare Influence & Co vs Marketing 180

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
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Influence & Co

Content & Copywriting Website

Influence & Co, now part of Intero Digital, is a B2B content marketing and PR agency that helps companies turn executive expertise into thought-leadership content, press placements, and SEO-driven owned media to drive measurable business results.

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Marketing 180

Marketing 180

SEO & Organic Growth Website

Marketing 180 is a Jacksonville-based digital agency specializing in SEO and paid media. They help small to mid-size businesses increase online visibility and drive revenue through tailored search and advertising strategies.

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Feature Comparison

Attribute Influence & Co Marketing 180
Category Content & Copywriting SEO & Organic Growth
Rating
Winner +0.1 higher
Location Columbia, MO, USA Jacksonville, Florida, United States
Features
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
Services
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
  • SEO
  • Local SEO
  • Search Engine Marketing
  • Wordpress SEO
  • PPC
  • Display Ads
  • Advertising
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Ecommerce SEO
  • Semantic SEO
  • SEO Content Writing
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
  • SEO
  • Local SEO
  • Search Engine Marketing
  • Wordpress SEO
  • PPC
  • Display Ads
  • Advertising
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Ecommerce SEO
  • Semantic SEO
  • SEO Content Writing
Industries
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B2B Services Ecommerce Legal Services
Pros
  • ICo Core platform and well-defined processes that make collaboration, approvals
  • Transparent and reliable communication praised by multiple clients in reviews.
  • Established team of 10-49 professionals with experience working with recognizable
Cons
  • Limited automation compared with pure software platforms; most value comes from
  • No public case studies or detailed portfolio available on the Semrush profile to
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