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Compare Influence & Co vs Forward Slash Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

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Influence & Co

Content & Copywriting Website

Influence & Co, now part of Intero Digital, is a B2B content marketing and PR agency that helps companies turn executive expertise into thought-leadership content, press placements, and SEO-driven owned media to drive measurable business results.

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Forward Slash Marketing

Forward Slash Marketing

B2B Lead Generation Website

Forward Slash Marketing is a data-first search marketing agency based in Minneapolis, specializing in analytics-driven SEO, PPC, and marketing audits. They help companies understand customers, know competitors, and measure business performance.

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Feature Comparison

Attribute Influence & Co Forward Slash Marketing
Category Content & Copywriting B2B Lead Generation
Rating
Winner +4.5 higher
-
Location Columbia, MO, USA Minneapolis, Minnesota
Features
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
Services
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
  • Advertising
  • Display Ads
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Data Analytics
  • Data Science
  • Data Visualization
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Web Development
  • UX Design
  • Website Maintenance
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
  • Advertising
  • Display Ads
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Data Analytics
  • Data Science
  • Data Visualization
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Web Development
  • UX Design
  • Website Maintenance
Industries
-
B2B Services Construction Ecommerce Fashion Retail
Pros
  • ICo Core platform and well-defined processes that make collaboration, approvals
  • Data-first approach ensures measurable, transparent results
  • Offers detailed marketing audits (SEO, PPC, analytics, content) starting at $700
  • Available 7 days a week for client support and quick turnaround
  • Covers both organic and paid channels with deep analytics integration
Cons
  • Limited automation compared with pure software platforms; most value comes from
  • Small team (1-9) may limit capacity for large-scale enterprise projects
  • No verified client reviews or ratings available on Semrush
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