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Compare First Pier vs C17 Lab

Side-by-side comparison of features, pricing, services, ratings and more.

First Pier

First Pier

B2B Lead Generation Website

First Pier is a leading Shopify agency based in Portland, Maine, specializing in e-commerce growth through custom development, marketing, and strategy. They help businesses transform their online stores into thriving digital marketplaces.

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Winner
C17 Lab

C17 Lab

Cold Email Outreach Website

C17 Lab is a B2B outbound growth agency that builds and scales automated sales engines using AI-powered workflows, cold email, and multi-channel outreach to generate qualified meetings and pipeline.

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Feature Comparison

Attribute First Pier C17 Lab
Category B2B Lead Generation Cold Email Outreach
Rating
Winner +0.5 higher
Location Portland, Maine San Francisco, California, USA
Services
  • Shopify Development
  • E-commerce Strategy
  • SEO
  • PPC
  • Email Marketing
  • Conversion Rate Optimization
  • Web Design
  • UX Design
  • Branding
  • Content Marketing
  • Social Media Marketing
  • Shopify Plus Optimization
  • Migration
  • Support & Maintenance
  • AI-powered outbound sales systems
  • Cold email campaigns and automation
  • LinkedIn and multi-channel outreach
  • Email infrastructure and deliverability setup
  • Data-driven campaign optimization
  • Outbound lead generation
  • Inbound lead conversion
  • RevOps and sales enablement
  • Shopify Development
  • E-commerce Strategy
  • SEO
  • PPC
  • Email Marketing
  • Conversion Rate Optimization
  • Web Design
  • UX Design
  • Branding
  • Content Marketing
  • Social Media Marketing
  • Shopify Plus Optimization
  • Migration
  • Support & Maintenance
  • AI-powered outbound sales systems
  • Cold email campaigns and automation
  • LinkedIn and multi-channel outreach
  • Email infrastructure and deliverability setup
  • Data-driven campaign optimization
  • Outbound lead generation
  • Inbound lead conversion
  • RevOps and sales enablement
Industries
Architecture B2B Services Consumer Goods Ecommerce Education Institutions Fashion Retail Food & Beverages Health & Wellness Home Services Manufacturing Non-profits Restaurants Sports & Fitness
SaaS E-commerce VC-backed startups Professional Services Manufacturing & Distribution B2B SaaS for Traditional Industries
Pros
  • Long-standing agency since 2008 with deep e-commerce expertise.
  • Fast lead generation with high-quality, ICP-aligned prospects
  • Tailored AI-powered campaigns that feel 1:1
  • Strong email deliverability and infrastructure setup
  • Proven track record with case studies showing 400+ meetings in 90 days
Cons
  • Starting budget of $2,500 may be high for very small businesses or startups.
  • Team size of 10-49 could limit capacity for large-scale enterprise projects.
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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

See the Free Plan