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Compare C17 Lab vs What Works Global

Side-by-side comparison of features, pricing, services, ratings and more.

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C17 Lab

Cold Email Outreach Website

C17 Lab is a B2B outbound growth agency that builds and scales automated sales engines using AI-powered workflows, cold email, and multi-channel outreach to generate qualified meetings and pipeline.

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What Works Global

B2B Lead Generation Website

What Works Global is a digital transformation and growth consultancy based in Canberra and Brisbane, Australia, with over a decade of experience helping businesses enhance operational efficiency and performance through data-driven strategies.

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Feature Comparison

Attribute	C17 Lab	What Works Global
Category	Cold Email Outreach	B2B Lead Generation
Rating	Winner +0.5 higher
Location	San Francisco, California, USA	Canberra, Australian Capital Territory, Australia
Services	AI-powered outbound sales systems Cold email campaigns and automation LinkedIn and multi-channel outreach Email infrastructure and deliverability setup Data-driven campaign optimization Outbound lead generation Inbound lead conversion RevOps and sales enablement Advertising Display Ads PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Video Production Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Social Media Marketing Facebook Advertising Instagram Marketing	AI-powered outbound sales systems Cold email campaigns and automation LinkedIn and multi-channel outreach Email infrastructure and deliverability setup Data-driven campaign optimization Outbound lead generation Inbound lead conversion RevOps and sales enablement Advertising Display Ads PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Video Production Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Social Media Marketing Facebook Advertising Instagram Marketing
Industries	SaaS E-commerce VC-backed startups Professional Services Manufacturing & Distribution B2B SaaS for Traditional Industries	B2B Services Consumer Goods Education Institutions Fintech Government
Pros	Fast lead generation with high-quality, ICP-aligned prospects Tailored AI-powered campaigns that feel 1:1 Strong email deliverability and infrastructure setup Proven track record with case studies showing 400+ meetings in 90 days	Flexible and collaborative, offering options that fit both budget and ambition while
Cons	-	Small to mid-sized team (10-49) could be a constraint for very large-scale, multi-country
Website	Visit Site	Visit Site

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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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