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Compare C17 Lab vs Scott Shorter

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C17 Lab

Cold Email Outreach Website

C17 Lab is a B2B outbound growth agency that builds and scales automated sales engines using AI-powered workflows, cold email, and multi-channel outreach to generate qualified meetings and pipeline.

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Scott Shorter

SEO & Organic Growth Website

Scott Shorter is a Perth-based SEO agency that helps businesses of all sizes unlock their website's full potential through advanced SEO, paid media, and conversion rate optimization. With over two decades of experience and more than 1,500 campaigns managed, they deliver measurable results for clients ranging from SMEs to ASX-listed companies.

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Feature Comparison

Attribute	C17 Lab	Scott Shorter
Category	Cold Email Outreach	SEO & Organic Growth
Rating	Winner +0.6 higher
Location	San Francisco, California, USA	Perth, Western Australia, Australia
Services	AI-powered outbound sales systems Cold email campaigns and automation LinkedIn and multi-channel outreach Email infrastructure and deliverability setup Data-driven campaign optimization Outbound lead generation Inbound lead conversion RevOps and sales enablement AI Search Optimization LLM optimization Advertising PPC SEO International SEO SEO Consulting Search Engine Marketing Technical SEO Conversion Rate Optimisation (CRO) High-Converting Landing Pages	AI-powered outbound sales systems Cold email campaigns and automation LinkedIn and multi-channel outreach Email infrastructure and deliverability setup Data-driven campaign optimization Outbound lead generation Inbound lead conversion RevOps and sales enablement AI Search Optimization LLM optimization Advertising PPC SEO International SEO SEO Consulting Search Engine Marketing Technical SEO Conversion Rate Optimisation (CRO) High-Converting Landing Pages
Industries	SaaS E-commerce VC-backed startups Professional Services Manufacturing & Distribution B2B SaaS for Traditional Industries	B2B Services Ecommerce Transportation
Pros	Fast lead generation with high-quality, ICP-aligned prospects Tailored AI-powered campaigns that feel 1:1 Strong email deliverability and infrastructure setup Proven track record with case studies showing 400+ meetings in 90 days	Clients consistently praise clear, jargon-free communication and patient guidance. Offers a full funnel approach: SEO, paid media, CRO, and landing page design.
Cons	-	No mention of social media organic or content marketing as standalone services.
Website	Visit Site	Visit Site

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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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