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Compare Business Instincts Group (BIG) vs Kelp

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
Business Instincts Group (BIG)

Business Instincts Group (BIG)

Content & Copywriting Website

Venture creation agency that has launched 26 successful ventures using a proprietary RIPKIT methodology. Offers strategic planning, software development, marketing, and digital services to turn ideas into thriving businesses.

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Kelp

Kelp

Cold Email Outreach Website

Kelp is a small, senior-led creative agency focused on building websites and digital systems that perform, scale, and remain maintainable long after launch. They partner with organizations that value clarity, technical precision, and long-term thinking.

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Feature Comparison

Attribute Business Instincts Group (BIG) Kelp
Category Content & Copywriting Cold Email Outreach
Rating
Winner +0.1 higher
Location Calgary, Alberta Brooksville, Florida
Services
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Web Development
  • Logo Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Online Reputation Management
  • Marketing Automation
  • Email Marketing
  • SEO
  • Local SEO
  • Mobile SEO
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Digital Design
  • Graphic Design
  • Product Design
  • Wordpress Design
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Web Development
  • Logo Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Online Reputation Management
  • Marketing Automation
  • Email Marketing
  • SEO
  • Local SEO
  • Mobile SEO
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Digital Design
  • Graphic Design
  • Product Design
  • Wordpress Design
Industries
Government IT Media & Entertainment
Architecture B2B Services Ecommerce Media & Entertainment Real Estate
Pros
  • Over 20 years of experience with a proven track record of launching 26 ventures.
  • Proprietary RIPKIT methodology for breaking down strategy into actionable steps.
  • Full-service offering covering strategy, development, marketing, and capital formation.
  • Featured in TED, Forbes, and INC, indicating strong industry recognition.
  • Senior-led team with no junior layer ensures high-quality execution and accountability.
  • Strategy-first approach focusing on structure and user flow before visual design.
  • Specializes in WordPress and HubSpot CMS for scalable, marketer-friendly systems.
  • Deliberately small team allows tight communication and faster decision-making.
Cons
  • Small team (10-49) may limit capacity for large-scale or simultaneous projects.
  • No public client reviews available on Semrush, making it harder to gauge recent
  • Small team size (1-9) may limit capacity for large-scale or simultaneous projects.
  • No mention of paid media or PPC services, which may be a gap for full-funnel marketing
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