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Compare Business Instincts Group (BIG) vs Closed:in

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

Business Instincts Group (BIG)

Content & Copywriting Website

Venture creation agency that has launched 26 successful ventures using a proprietary RIPKIT methodology. Offers strategic planning, software development, marketing, and digital services to turn ideas into thriving businesses.

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Closed:in

Cold Email Outreach Website

Closed:in is a cold-email specialist and Clay/Instantly partner building hyper-personalized outbound systems that book meetings and generate pipeline. They use Clay-powered outbound campaigns for B2B service companies to deliver sales calls within 2-3 weeks.

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Feature Comparison

Attribute	Business Instincts Group (BIG)	Closed:in
Category	Content & Copywriting	Cold Email Outreach
Rating	Winner +4.5 higher	-
Location	Calgary, Alberta	Utrecht
Services	Branding Brand Strategy Content Marketing Content Strategy Web Development Logo Design UX Design Web Design Website Maintenance Cold email campaign design & ops Prospect sourcing & enrichment (Clay stacks) Deliverability engineering & inbox landing Reply qualification workflows & appointment setting Template + sequence personalization at scale	Branding Brand Strategy Content Marketing Content Strategy Web Development Logo Design UX Design Web Design Website Maintenance Cold email campaign design & ops Prospect sourcing & enrichment (Clay stacks) Deliverability engineering & inbox landing Reply qualification workflows & appointment setting Template + sequence personalization at scale
Industries	Government IT Media & Entertainment	SaaS fintech recruitment agencies e-commerce financial services
Pros	Over 20 years of experience with a proven track record of launching 26 ventures. Proprietary RIPKIT methodology for breaking down strategy into actionable steps. Full-service offering covering strategy, development, marketing, and capital formation. Featured in TED, Forbes, and INC, indicating strong industry recognition.	High reply rates on top campaigns (claimed 50%+) Quick pipeline generation (e.g., $190K in 60 days) Official Clay Solutions Partner and Certified Instantly Expert End-to-end automation using Clay and Instantly Trusted by 50+ B2B companies
Cons	Small team (10-49) may limit capacity for large-scale or simultaneous projects. No public client reviews available on Semrush, making it harder to gauge recent	No client reviews available on Clutch or G2 Small team (1-10 employees) may limit capacity for large-scale campaigns
Website	Visit Site	Visit Site

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