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Compare Aptitude 8 vs Business Instincts Group (BIG)

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
Aptitude 8

Aptitude 8

B2B Lead Generation Website

Aptitude 8 is a technical consulting firm specializing in CRM operations, with a strong focus on HubSpot implementations. They architect and operationalize HubSpot as the center of the go-to-market tech stack.

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Business Instincts Group (BIG)

Business Instincts Group (BIG)

Content & Copywriting Website

Venture creation agency that has launched 26 successful ventures using a proprietary RIPKIT methodology. Offers strategic planning, software development, marketing, and digital services to turn ideas into thriving businesses.

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Feature Comparison

Attribute Aptitude 8 Business Instincts Group (BIG)
Category B2B Lead Generation Content & Copywriting
Rating
Winner +0.5 higher
Location New York, USA Calgary, Alberta
Services
  • Marketing Hub, Service Hub, Sales Hub, CMS Hub Implementation
  • HubSpot Integration
  • Marketing Operations as a Service
  • Revenue Operations as a Service
  • CRM Platform Migration
  • Systems Integration
  • Custom Development
  • Portal Development
  • Strategy Services
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Web Development
  • Logo Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Marketing Hub, Service Hub, Sales Hub, CMS Hub Implementation
  • HubSpot Integration
  • Marketing Operations as a Service
  • Revenue Operations as a Service
  • CRM Platform Migration
  • Systems Integration
  • Custom Development
  • Portal Development
  • Strategy Services
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Web Development
  • Logo Design
  • UX Design
  • Web Design
  • Website Maintenance
Industries
-
Government IT Media & Entertainment
Pros
  • Elite HubSpot Solutions Partner with deep technical expertise
  • 250+ five-star reviews and top-ranked global partner status
  • In-house US-based team delivering all work directly
  • Strong focus on governance, data integrity, and scalable automation
  • Over 20 years of experience with a proven track record of launching 26 ventures.
  • Proprietary RIPKIT methodology for breaking down strategy into actionable steps.
  • Full-service offering covering strategy, development, marketing, and capital formation.
  • Featured in TED, Forbes, and INC, indicating strong industry recognition.
Cons -
  • Small team (10-49) may limit capacity for large-scale or simultaneous projects.
  • No public client reviews available on Semrush, making it harder to gauge recent
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