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Compare AppointmentSetter vs Business Instincts Group (BIG)

Side-by-side comparison of features, pricing, services, ratings and more.

AppointmentSetter

AppointmentSetter

B2B Lead Generation Website

AppointmentSetter is a Canadian B2B lead generation and appointment-setting agency that offers a pay-per-lead model, ensuring clients pay only for qualified leads. They specialize in connecting businesses with decision-makers across financial services, IT, and commercial cleaning.

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Winner
Business Instincts Group (BIG)

Business Instincts Group (BIG)

Content & Copywriting Website

Venture creation agency that has launched 26 successful ventures using a proprietary RIPKIT methodology. Offers strategic planning, software development, marketing, and digital services to turn ideas into thriving businesses.

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Feature Comparison

Attribute AppointmentSetter Business Instincts Group (BIG)
Category B2B Lead Generation Content & Copywriting
Rating -
Winner +4.5 higher
Location Toronto, Canada Calgary, Alberta
Services
  • B2B Appointment Setting
  • B2B Lead Generation
  • Script Development
  • Database Access
  • Dedicated Account Management
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Web Development
  • Logo Design
  • UX Design
  • Web Design
  • Website Maintenance
  • B2B Appointment Setting
  • B2B Lead Generation
  • Script Development
  • Database Access
  • Dedicated Account Management
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Web Development
  • Logo Design
  • UX Design
  • Web Design
  • Website Maintenance
Industries
Financial Services IT Services Commercial Cleaning Office Staffing Software Telecom Group Health Insurance
Government IT Media & Entertainment
Pros
  • No long-term commitment required, risk-free trial period available
  • '''Service guarantee'': "prospect confirms appointment directly with you or you
  • Over 20 years of experience with a proven track record of launching 26 ventures.
  • Proprietary RIPKIT methodology for breaking down strategy into actionable steps.
  • Full-service offering covering strategy, development, marketing, and capital formation.
  • Featured in TED, Forbes, and INC, indicating strong industry recognition.
Cons -
  • Small team (10-49) may limit capacity for large-scale or simultaneous projects.
  • No public client reviews available on Semrush, making it harder to gauge recent
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