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Compare Altimeter Group vs Business Instincts Group (BIG)

Side-by-side comparison of features, pricing, services, ratings and more.

Altimeter Group

Branding & Design Website

Altimeter Group, now operating as Altimeter, a Prophet company, is a research and strategy consulting firm that helps enterprises understand and act on digital disruption across customer experience, social business, and emerging technologies.

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Winner

Business Instincts Group (BIG)

Content & Copywriting Website

Venture creation agency that has launched 26 successful ventures using a proprietary RIPKIT methodology. Offers strategic planning, software development, marketing, and digital services to turn ideas into thriving businesses.

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Feature Comparison

Attribute	Altimeter Group	Business Instincts Group (BIG)
Category	Branding & Design	Content & Copywriting
Rating	-	Winner +4.5 higher
Location	San Francisco, CA, USA	Calgary, Alberta
Features	Connection to Prophet's brand, marketing, and experience design capabilities, enabling	Connection to Prophet's brand, marketing, and experience design capabilities, enabling
Services	Branding Brand Strategy Content Marketing Content Strategy Web Development Logo Design UX Design Web Design Website Maintenance	Branding Brand Strategy Content Marketing Content Strategy Web Development Logo Design UX Design Web Design Website Maintenance
Industries	-	Government IT Media & Entertainment
Pros	Highly visible thought leaders and analysts, including well-known authors and speakers,	Over 20 years of experience with a proven track record of launching 26 ventures. Proprietary RIPKIT methodology for breaking down strategy into actionable steps. Full-service offering covering strategy, development, marketing, and capital formation. Featured in TED, Forbes, and INC, indicating strong industry recognition.
Cons	Standardized pricing and engagement models are not published publicly, so prospects	Small team (10-49) may limit capacity for large-scale or simultaneous projects. No public client reviews available on Semrush, making it harder to gauge recent
Website	Visit Site	Visit Site

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