Roger

Roger positions itself as an AI outbound sales rep you can hire as your next coworker. Backed by Y Combinator, the platform automates the entire outbound process -- from prospecting and lead verification to personalized email writing and multi-channel follow-ups. Instead of requiring you to manage a stack of separate tools, Roger acts as a single, always-on SDR that learns your brand voice and ideal customer profile, then works around the clock to fill your pipeline.

What sets Roger apart is its fully managed service model. While the AI handles prospecting, writing, and outreach 24/7, a dedicated human SDR oversees and optimizes each campaign. This hybrid approach means you get the speed and scale of AI without sacrificing the strategic oversight that complex sales motions require. The platform searches LinkedIn, company websites, and social profiles to find decision-makers who match your ICP, verifies their emails, and gathers contextual insights before reaching out.

Roger's pricing is volume-based and designed to scale with your investment. Plans start at $600/month for the Basic tier, $1,750/month for Standard, and $3,000/month for Premium, with custom Enterprise pricing available. The company frames this as a direct alternative to hiring a full-time sales rep -- noting that a human SDR costs $60,000-$100,000+ annually plus benefits, requires weeks of onboarding, and works only 40 hours per week. Roger promises zero setup time, no recruiting overhead, and superhuman performance around the clock.

The platform's key capabilities include lead generation from public sources, tone-matching email composition (by analyzing your past emails), and automated follow-ups across LinkedIn and email. Daily reporting keeps you informed of performance and new leads, while omnichannel sequences ensure consistent engagement. Team collaboration features support multiple mailboxes and domain connections, making it suitable for growing sales organizations.

Roger is best suited for B2B sales teams that want to scale outbound without the fixed cost and management burden of additional human SDRs. It works well for companies with a clear ICP who need consistent, personalized outreach at volume. However, teams that require deep customization of templates or complex enterprise contract handling may find some limitations, as certain advanced features are still in development.

Overall, Roger delivers a compelling value proposition for sales leaders who want to test AI-driven outbound without building a complex tech stack. The combination of AI automation with human campaign oversight reduces risk while maintaining quality. For teams ready to move beyond manual prospecting and follow-ups, Roger offers a practical, cost-effective path to predictable pipeline generation.