RB2B

RB2B is a website visitor identification tool built specifically for B2B teams that want to turn anonymous web traffic into named leads. Unlike many competitors that only reveal company-level data, RB2B delivers person-level identity -- including LinkedIn profiles and email addresses -- for U.S.-based visitors. The tool is designed to plug directly into existing sales workflows, pushing real-time notifications to Slack, Teams, or CRM systems so sales reps can act on high-intent signals within minutes.

The core differentiator is RB2B's focus on U.S. traffic only. By excluding international visitors, the platform avoids GDPR complications entirely, which simplifies compliance for companies that primarily serve the American market. This narrow focus also allows RB2B to claim a 70-80% resolution rate when paired with Demandbase, meaning the vast majority of U.S. site visitors can be identified at the individual level. The setup is remarkably fast -- install a pixel in your site header, connect Slack or Teams, and leads start flowing in under five minutes.

RB2B's feature set is lean but effective. The real-time LinkedIn-to-Slack push is the headline capability, but the tool also offers ICP filtering by company revenue, company size, seniority, department, and geography. You can create multiple "Hot Leads" filters and route them to different integrations -- for example, sending a buying prospect into an email sequence while notifying the CEO about an investor visit. Over 50 integrations are supported, including Salesforce, HubSpot, Clay, Zapier, Instantly, and HeyReach, making it easy to fit into an existing tech stack.

Pricing starts with a full-featured 7-day free trial that requires no credit card. After that, paid plans begin at $99 per month, which unlocks CSV downloads and CRM pushes. For a tool that can surface high-intent leads from your existing website traffic, this is a reasonable entry point. However, smaller teams with tight budgets may find the cost a consideration, especially if they need to scale to higher volumes.

RB2B is best suited for U.S.-focused B2B companies that already have a steady stream of website traffic and want to convert that traffic into pipeline without adding complexity. Sales teams that rely on LinkedIn for outreach will find the Slack integration particularly valuable, as it removes the friction of manually checking visitor logs. The tool is less ideal for global businesses or those that need company-level identification for international markets.

Overall, RB2B delivers on its promise of simple, fast, and compliant person-level website identification. it's not a full sales engagement platform, but as a lead enrichment and real-time alerting tool, it punches above its weight. The combination of high resolution rates, easy setup, and strong integrations makes it a solid choice for any U.S.-focused B2B team looking to squeeze more pipeline from their existing web traffic.