Proof is a website personalization and conversion optimization platform that uses real-time social proof notifications to increase visitor engagement and sales.
Proof is a social proof marketing platform that helps businesses convert more website visitors into customers by displaying live activity notifications. The tool shows real-time alerts of recent purchases, sign-ups, and visitor counts to create urgency and trust. With over 25,000 businesses using the platform, Proof has become a go-to solution for e-commerce stores, SaaS companies, and lead generation pages that want to reduce friction in the buying process.
The platform's core feature is its real-time notification system, which can be customized to show different types of social proof. You can display recent purchases, email sign-ups, or live visitor counts. Proof also includes A/B testing capabilities, a conversion analytics dashboard, and support for unlimited domains. It integrates directly with Shopify, WordPress, HubSpot, and other popular tools, and the visual editor means you don't need a developer to get started.
Proof offers five pricing tiers. The Basic plan starts at $29 per month for up to 1,000 unique visitors. Business ($129/mo) covers 19,000-50,000 visitors, Premium ($199/mo) handles 100,000 visitors, and Platinum ($299/mo) goes up to 300,000. Enterprise plans are available for higher traffic volumes. All paid plans include A/B testing, unlimited domains, and email support. A 14-day free trial is available, and the company claims users can see a 15% boost in conversions within 15 minutes of setup.
The main advantages of Proof are its simplicity and immediate impact. Users report seeing conversion increases of 2-3x on high-traffic pages. The tool requires no coding, works across multiple domains, and provides real-time analytics to track performance. On the downside, pricing can be higher than some competitors like Fomo or Nudgify, especially at higher traffic tiers. There is no phone support or mobile app, and notification customization options are somewhat limited compared to more advanced personalization platforms.
Proof is best suited for businesses that already have decent traffic and want a quick, low-effort way to improve conversion rates. It works particularly well for e-commerce stores, SaaS landing pages, and lead generation forms where social proof can tip the scales. For teams that need deeper personalization or more granular control over notification design, alternatives like Nudgify or Fomo may offer more flexibility at a lower price point.
Overall, Proof delivers on its promise: it's a straightforward, effective tool for adding social proof to any website. The 14-day free trial makes it easy to test, and the integrations with major platforms mean most teams can be up and running in under an hour. If your goal is to increase conversions without a major technical investment, Proof is a solid choice that has been validated by thousands of businesses.
Features
- Real-time social proof notifications (e.g., recent purchases, sign-ups)
- Live visitor count and activity alerts
- A/B testing capabilities
- Conversion analytics dashboard
- Unlimited domain support
- Seamless integration with platforms like Shopify, WordPress, and HubSpot
- Visual editor for easy setup
Pricing
Pros
- Easy to set up with no coding required
- Effective in increasing conversions and sales
- Supports multiple domains
- Offers a free trial to test the platform
- Provides real-time analytics and insights
Cons
- Pricing may be higher compared to some competitors
- Lacks phone support
- No mobile app available
- Customization options for notifications can be limited
Best For
E-commerce and SaaS businesses looking to increase conversions through social proof marketing