Mystrika
Lavender Ora is an AI sales agent built on billions of emails, powered by Lavender's ACI. It automates personalized cold email outreach, research, and follow-ups to help sales professionals book more meetings.
Lavender Ora is an AI sales agent that aims to eliminate the manual work of cold email prospecting. Built by the team behind Lavender (known for email coaching and scoring), Ora leverages ACI to research prospects, craft personalized emails, and manage follow-ups autonomously. The tool is designed to act like a top-performing sales rep, learning from your existing inbox and adapting to your style.
Ora's core value proposition is that it never writes a cold email from scratch -- it uses ACI to reason about what works in your emails and applies that to new outreach. The platform offers two primary modes: OCD Mode, which lets you review and approve every email before sending, and LFG Mode, which runs fully autonomously. This flexibility allows users to choose their level of control, from hands-on personalization to full delegation.
Key features include Smart Sequences that trigger follow-ups based on prospect behavior, Passive Pipeline for continuous prospecting, and deep research that pulls information on the prospect, their company, and market trends. Ora also enriches your CRM with reasoned research, ensuring your data stays current and actionable. The system is trained on billions of emails and continuously improves through user feedback.
Pricing is currently in early access with a waitlist. At launch, Ora will cost $500 per agent per month, with the ability to build agents for free beforehand. Each agent can send approximately 1,000 emails per month and manage up to 4,000 contacts per year. There are no annual commitments, and volume scales with each additional agent. This positions Ora as a premium tool aimed at serious sales professionals rather than casual users.
Lavender Ora is best suited for account executives and sales teams who send high volumes of personalized cold email and want to offload research, writing, and follow-up to an AI that learns their voice. it's less ideal for those who prefer full manual control or need transparent pricing before committing. The reliance on AI may also be a concern for teams that require strict oversight of messaging.
Overall, Lavender Ora represents a significant step forward in AI-driven sales automation. By combining Lavender's email expertise with autonomous agent capabilities, it offers a compelling solution for sales professionals looking to scale their outreach without sacrificing personalization. The early access stage means it's still evolving, but the foundation is strong and the potential is clear.
Features
- ACI
- OCD Mode (Optimize, Confirm, Deliver)
- LFG Mode (Launch, Flow, Grow)
- Smart Sequences
- Passive Pipeline
- Deep Research on prospect, company, and market
- Reasoning powered by ACI
- Enrich CRM with reasoned research
Pricing
Pros
- Time-Saving Automation
- Personalized Outreach
- Adaptive Learning
Cons
- Limited Availability (early access waitlist)
- Undisclosed Pricing (waitlist only)
- Dependence on AI
Best For
Account executives and sales professionals who want to automate personalized cold email outreach.