Mystrika
Zoovu helps enterprise companies connect customers with the right products using AI-powered search and product discovery. It creates personalized shopping journeys, digital assistants, and product configurators that increase conversions, AOV, and customer engagement across multiple channels.
Zoovu is an AI-powered product discovery platform that helps brands turn complex product catalogs into intuitive, personalized buying experiences. Used by global companies like Microsoft and Canon, Zoovu combines AI search, guided selling, visual configuration, and data enrichment into a single scalable solution. It is designed for both B2B and B2C ecommerce, with a strong focus on simplifying technical or configurable product lines.
The platform's core strength lies in its ability to unify product data from PIM, ERP, and CRM systems, then apply AI to power search, recommendations, and conversational assistants. Zoovu's "studios" let teams build custom experiences -- from site search and product finders to full visual CPQ and self-service RFQ tools. The recently launched Gen-AI product advisor, Zoe, adds a natural language layer that guides buyers through complex decisions without human intervention.
Zoovu's pricing is scalable and tailored to each customer's needs. Core plans include user limits and SKU caps, while Growth plans offer unlimited users and multi-language support with consumption-based billing. The company does not offer a free tier but provides personalized demos and audits. Setup requires connecting existing systems and some data mapping, which can take a few hours for teams with technical resources.
This platform is best suited for mid-market and enterprise organizations with large, complex product catalogs -- especially in industries like industrial manufacturing, medical equipment, consumer electronics, and home appliances. It excels at reducing buyer abandonment and increasing average order value by helping customers find the right product faster. However, it is not a general marketing automation tool and offers limited value for businesses with simple product lines or low SKU counts.
Zoovu's reported results are compelling: users see conversion rate increases of up to 53% and a 35% reduction in search abandonment. The platform's ability to clean and enrich product data automatically also reduces manual catalog management overhead. For companies already investing in PIM, ERP, or CRM systems, Zoovu acts as a powerful discovery layer that maximizes the return on that data.
Overall, Zoovu is a strong choice for any business that needs to simplify a complex product lineup and improve the online buying experience. Its AI-driven approach, combined with flexible configuration tools and proven ROI, makes it a standout in the product discovery space. If your sales process involves technical specifications, custom configurations, or a large product range, Zoovu is worth a serious look.
Features
- AI-powered search
- Guided selling assistants
- Visual product configurators
- Data enrichment automation
- Seamless ERP and CRM integration
- Personalized shopping experiences
- Conversational search
- Product recommendations
- Product finders and quizzes
- Visual CPQ and product bundling
- Self-service RFQ
- Gen-AI product advisor
- Automated product tagging and catalog management
Pricing
Pros
- Increases conversion rates up to 53%
- Reduces search abandonment by 35%
- Simplifies complex product catalogs
- Unifies product discovery features on one platform
Cons
- Not designed for general marketing automation or non-product-focused analytics
- Requires technical setup and data integration (PIM, ERP, CRM)
- Pricing may be high for small businesses
Industries
Best For
Enterprise companies with complex product catalogs looking to improve product discovery and conversion rates